Under Johnson ’s leadership the sales force continued to grow. When Myers died in 1939, Joe Johnson, the corporation ’s conceptual founder, became the president of both Snap-on and Forged Steel. At that time, Snap-on sought financial help from one of its principal creditors, Forged Steel Products Company, whose owner, William E. Stanton Palmer, a former factory sales representative, served as president of the corporation from 1921 until his death ten years later. By 1925, 165 salesmen were demonstrating and distributing Snap-on tools. New tools were added to the line, and a catalog was published in 1923. From the beginning, sales were generated by demonstrating the benefits of the novel tool sets directly to the customers. Professional auto mechanics quickly recognized the efficiency and flexibility that resulted from pairing many sockets with few handles. Prior to Johnson ’s idea for “interchangeable sockets, ” the socket wrenches used by mechanics were one-piece units. Snap-on was founded in 1920 by Joe Johnson and William A. The corporation considers itself the originator of the mobile van method of marketing hand tools. Snap-on tools are sold and distributed directly to end-users in over 100 countries via a network of approximately 5,100 franchised and nonfranchised dealers and employee sales representatives who visit prospective customers in an assigned territory on a regular basis. Snap-on Tool Corporation manufactures and distributes a line of approximately 14,000 hand tools and equipment. Public Company Incorporated: 1920 as Snap-on Wrench Company Employees: 6,800 Sales: $983.8 million Stock Exchanges: New York SICs: 3423 Hand & Edge Tools Nee 3546 Power-Driven Handtools 3825 Instruments for Electrical Signal Measurement 3559 Special Industry Machinery Not elsewhere classified
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